Marketing Excellence
Transform Your Team into a Strategic Powerhouse
Your marketing team is already talented. But are they fully aligned, operating with a shared vision, and executing strategies that drive real impact? MX isn’t about passive learning—it’s about immersion. Our discussion-driven, scenario-based workshops challenge teams to think critically, debate perspectives, and develop real strategic instincts—together.
From Fragmentation to Cohesion: Establish a Unified Marketing Framework
Without a shared approach, marketing efforts become fragmented. MX doesn’t impose a rigid framework—it helps teams develop a shared way of thinking, ensuring every member operates with the same strategic mindset. A team that makes faster, smarter decisions and works as a more effective cohesive unit.
Speak the Same Marketing Language and Eliminate Silos
Marketing is a team sport, and alignment is key. MX establishes a shared marketing language and strategic vision, ensuring teams not only collaborate effectively but also communicate their strategy with clarity across the business. By eliminating silos and improving collaboration, MX empowers marketing teams to articulate the value of their work, align with other departments, and elevate their profile within the organization.
Turn Insights into Actionable Strategies: From Learning to Doing
Knowing the customer isn’t enough—teams must apply insights in real-world contexts. Unlike traditional courses or MBA-style training, MX bridges the gap between theory and application, ensuring participants don’t just learn marketing strategy—they master how to apply it within their roles. Through MX’s challenge-driven format, teams solve real problems, debate decisions, and develop the confidence to act with clarity and alignment. Every decision is customer-centric and commercially effective.
Drive Engagement, Ownership, and Accountability
People commit to ideas they help shape. MX workshops emphasize the importance of setting clear marketing objectives, ensuring that every strategy is purposeful and aligned with business goals. Through its interactive format, MX enables team members to take ownership of the strategies they co-create, fostering deeper engagement, stronger accountability, and higher motivation.
Sharpen Targeting and Segmentation for Maximum Impact
Precision in segmentation leads to better marketing performance. Through MX, your team learns to make data-driven, consistent targeting choices that align with your brand’s vision—eliminating inefficiencies and ensuring resources are spent reaching the right audiences.
Flawless Delivery—Wherever Your Team is Located
Whether your team is in one office or spread across multiple locations, MX workshops run seamlessly with expert tech support. More than just logistics, our world-class tech team enables deep engagement, live discussions, and dynamic collaboration—ensuring participants get the full MX experience, no matter where they are..
No lectures.
No passive learning.
Just strategic thinking, team collaboration
and real-world execution
“Our team left the session energised, empowered and with renewed focus on customer-centric strategy.”
Alex Collins
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Three Transformative Workshops, One Powerful Team
The MX Programme consists of three highly interactive workshops, each focusing on a core pillar of marketing.
In just three hours per session, your team will tackle real-world challenges through structured exercises, discussions, and breakout sessions—all backed by expert insights and established frameworks.
Core Focus: Understanding customer needs as the foundation of effective marketing.
- Customer Perspective: Shift from product-focused to customer-centric thinking, putting customer insights at the core of all marketing strategies.
- Market Insight Techniques: Learn practical methods for gathering and interpreting customer data, ensuring that marketing decisions are informed by real, actionable insights.
- Aligning Teams with Market Orientation: Foster a culture of customer focus within your team, building alignment and reducing internal biases that can hinder market relevance.
Core Focus: Effectively identifying, prioritising, and engaging with key customer segments.
- Segmentation Frameworks: Understand and apply frameworks to define and prioritise customer segments using data-driven approaches.
- Positioning & Messaging Strategy: Develop positioning that resonates with each priority segment, and build messaging that reflects core brand values and connects emotionally.
- Brand Codes for Consistency: Establish recognisable brand codes, visual and verbal, to ensure consistency across all customer touchpoints and reinforce brand identity.
Core Focus: Translating strategy into impactful objectives and creative briefs.
- Objective Setting & KPIs: Define clear, measurable objectives aligned with each target segment and overall strategic goals, ensuring every team member understands the desired outcomes.
- Creative Briefs for Higher-Level Connections: Equip teams with well-structured creative briefs that emphasise emotional resonance, helping to build a more profound connection with customers.
- Empowering Teams with Ownership: Foster a shared sense of ownership and motivation as teams take responsibility for executing the strategies they helped create, raising engagement and accountability.
Chris Healey,
BA, mMBA
Chris has studied Marketing to MBA level and works in marketing.
Chris is highly skilled at creating interactive learning environments where participants learn through experience when undertaking challenging tasks collaboratively. This pedagogical approach to learning, creates a non-threatening atmosphere where teams can unite, bringing their marketing knowledge to the theoretical tasks. His workshops are meticulously designed to establish a safe space where participants begin to challenge preconceptions, share insight and establish a shared vision of the best ways to approach their work. Because every participant discovers new insights, the process ensures the attendees leave sessions energised and inspired to apply new methods of marketing best practice to their individual marketing roles.
In a previous career, Chris was an Advanced Skills Teacher and an Assistant Head of 11 Academies across South London. He was privileged to be appointed as a Specialist Leader in Education by the Department of Education and was also a senior consultant for School and Academy chain improvement. While working in education, Chris was invited to give keynote addresses across the country and he specialised in designing and delivering bespoke training for leaders, middle managers and outstanding teachers. Chris’ skills and expertise lie in training professionals: designing, delivering and facilitating highly effective learning experiences.
The Mx course brings together Chris’ passion for expertly facilitated learning and his love of marketing. The programme focuses on the team rather than the individual, the practical not the theoretical and putting an end to silo mentality with group-aligned industry best practice.
How Your Business Will Benefit
The MX Programme empowers diverse marketing teams to foster a unified, customer-centred marketing strategy that enhances team alignment, communication, and cohesion. Through this programme, participants will:
Customer-Centric Shared Vision
In Session 1, participants develop a market-oriented mindset, learning how to view decisions through the customer’s lens.
This foundational framework establishes a shared vision, aligning the team around a consistent understanding of customer needs, promoting strategic relevance, and fostering a unified approach across all marketing functions.
Speak the Same Marketing Language
Session 2 focuses on prioritising target segments through data-driven scoring and refining positioning and messaging.
By establishing brand codes and messaging standards, participants create a common language that aligns teams, ensuring cohesive, recognisable communications across all customer touchpoints and enhancing cross-functional collaboration.
Team Cohesion and Clear Objectives
In Session 3, participants learn to set objectives and craft creative briefs that emphasise emotional resonance with target audiences.
This session fosters team engagement and ownership, promoting better communication, team cohesion, and a commonality of language, allowing all members to work collaboratively towards shared strategic goals for sustained success.
Strategic Tools for Consistent Execution
Gain access to practical resources, including positioning matrices and creative brief templates, to streamline execution and maintain consistency across departments.
These tools provide teams with a standardised approach, allowing them to work more efficiently and deliver impactful, unified campaigns that reinforce the brand’s identity and vision.
From Great To Excellent
Is it time you invested in your team? Combine both MX and Ox courses in our 6 month programme, or dig into Mx alone.
£16,500
Through our workshops, with MBA-level marketing theory and industry best practice aas our framework, we’ll align your team ready for industry-leading marketing.
£30,000
Enhance your team with optimised marketing practice and operations with our 6 session programme, combining both Mx and Ox courses to deliver best-in-class marketing.
FAQs
The MX Programme is delivered as an immersive, in-person workshop, hosted either on-site at your location or at an off-site venue. Each session combines structured learning with interactive discussions, using real-world case studies to address common industry challenges. Sessions can be organised as a full-day workshop or divided into shorter parts to suit your team’s schedule and maximise engagement.
By completing the MX Programme, your marketing team will leave with a refreshed, customer-centric perspective and practical tools to implement across projects. The sessions empower team members to break down preconceptions, rediscover the impact of customer-centred marketing, and return to their roles with renewed enthusiasm, creative energy, and a shared vision for success.
Hit the ‘Schedule Your Session’ button above or reach us through our “Contact” page to schedule an initial consultation. We’ll discuss your team’s goals, current challenges, and determine the best approach to tailor the MX Programme to your needs.
The MX Programme is designed for diverse marketing teams looking to enhance their approach, build customer-centricity, and foster a cohesive, collaborative culture. It’s ideal for teams aiming to align around shared goals, inspire fresh thinking, and refine their marketing strategy through hands-on learning and shared insights.
Your team will leave equipped with actionable frameworks, a common marketing language, and the skills to approach projects with a revitalised, customer-focused perspective. For teams needing further guidance, we offer additional project-based consulting to support the long-term integration and scaling of these strategies.
Typical classes are 12-15 people. If you have a smaller team, get in touch, we’ll tailor the course to your requirements.
Galvanize Your Marketing Team
Enthused and motivated teams, that have a shared marketing language and purpose, are more likely to put solid, considered and effective methods into practice.
It is widely recognised that organisations get the most from employees when they are energised, comfortable to approach situations in innovative ways and are empowered and trusted to do so.
Businesses that provide their teams with the time and opportunity to consider, evolve their practices and establish agreed methods and improvements to how they approach marketing, find that this investment in their key resource is swiftly repaid.
30 MINUTE FREE CALL
Getting you the support that you need
In 30 minutes we will establish how and where we can best help you and your team to optimise – whether that is marketing practice, process or both. Book in your call today.
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